12 NOV 2025
Rudge Landscapes Portfolio
I worked with Rudge Landscapes to design and build a clear, professional portfolio that showcases their past projects and highlights genuine client reviews. The goal was to improve their conversion rate by giving customers a better sense of the company's quality, reliability, and previous work.
The problem
Rudge Landscapes didn't have a place to clearly show their own work. Before this, they relied on building suppliers' websites to show customers ideas, which made it hard for people to see what the company actually offered. The new portfolio gives them a clean, direct way for clients to view real projects and understand their services.
Structure
The client needed a simple, clear site structure so customers could quickly find the right service. I mapped the site around a main landing page leading into key categories like sheds, gates, decking, ideas, repairs, turf, and paving. Each category then breaks into specific options, such as composite or timber decking, astro or real turf, and multiple paving styles. This layout keeps navigation straightforward and helps customers reach the right service fast.
My role
I handled the full build of the portfolio, from planning the layout to structuring the pages and organising the content. I focused on making the site easy to navigate so customers could quickly find the work that matched what they were looking for.
The process
I mapped out the site around the main landing page, then created structured sections for projects, reviews, and services. After that, I added the content, organised the images, and made sure each page linked cleanly so customers could move through the site without confusion.
Outcome
The new portfolio gives customers a straightforward way to browse real projects and see genuine client feedback. It presents the company's work in a professional, consistent format that helps build trust and improves the chance of converting leads.
What i'd improve next
If I were to revisit this project, I'd rebuild it in Next.js for faster performance, easier updates, and stronger long-term flexibility. This would also make it simpler to add new features like a searchable gallery or a quoting tool.
